If you’re looking for SEO companies, it’s important to understand what the company you hire is responsible for. Here are the key responsibilities of SEO companies. This will give you a better idea of what to expect from your SEO firm and help you make an informed decision about who to partner with.
Key Responsibility #01: Develop an SEO Strategy
The first step in any SEO campaign is to develop a strategy. This strategy will outline the campaign’s goals and how they will be achieved. The SEO Company you hire should have extensive experience developing successful SEO strategies.
Key Responsibility #02: Conduct Keyword Research
A big part of any SEO campaign is conducting keyword research. The SEO Company you hire should compile a list of relevant keywords that your website can rank for. They should also analyze your competition and identify which keywords are most worth targeting.
Key Responsibility #03: Optimize Your Website for Rankings
Once the target keywords have been identified, the next step is to optimize your website for those rankings. This includes optimizing the title tags, meta descriptions, header tags, and images on your website. The SEO Company you hire should have experience with all aspects of on-page optimization.
Key Responsibility #04: Optimize Your Site for Conversions
While ranking high is important, it’s also important to make sure your website is optimized for conversions. The SEO Company you hire should help you identify the most relevant keywords for your business and optimize your website accordingly. They should also help you set up conversion tracking so you can track how well your site is performing.
Key Responsibility #05: Manage Link Building Campaigns
One of the most important aspects of SEO is link building. The SEO Company you hire should conduct regular link-building campaigns to improve your website’s link popularity. They should also have experience with various link-building techniques such as guest posting, directory submissions, and social media marketing.
Key Responsibility #06: Conduct Monthly SEO Audits
To ensure that your SEO campaign is on track, the SEO Company you hire should conduct monthly audits. This includes analyzing your website’s search engine rankings, traffic levels, and conversion data. They should then compile a report detailing what changes need to be made to improve your campaign results.