When you are looking for an SEO company to help improve your website’s search engine ranking, it is important to understand the services that they offer. Not all SEO providers are created equal, and not all of them will be able to provide the same level of service. Here is a list of the different services that most SEO companies offer, and what you can expect from your provider.
Content writing – Although not every SEO company Toronto offers this service, some do. Content writing involves creating unique and interesting content for your website that will help to attract search engine bots and users alike. Content should be written in a way that is easy to read, with grammatically correct spelling and punctuation. It should also include keywords throughout the text so that it ranks well in Google searches. Most SEO companies can provide you with an initial draft of your site’s content; however, they may require you to hire them again when it comes time to edit or rewrite any mistakes made during the first draft process.
Keyword research – One of the most important aspects of keyword research is finding long tail keywords (which are very specific words) and using them in your site’s content. Long tail keywords are essential to increasing organic traffic on search engines because they have a higher conversion rate than general keywords (which people use when typing into Google). Some SEO companies will do this for you; however, some of the larger ones charge extra for this service.
Directory submissions – Directory submission is another one of the services offered by many SEO providers. These directories allow sites to submit their information so that other users can find them easily when searching through Google or Yahoo!.
Web designing – In order to rank well on search engines, your website must first be designed in a way that is both visually appealing and user-friendly. Many SEO companies offer web design services as part of their overall package. This includes creating a custom logo, designing an attractive layout, and adding interactive features (such as social media icons) to your site.
SEO – Although many people believe that SEO is simply “plugging in” the right keywords and waiting for results, this could not be further from the truth. In order for any website to see significant increases in traffic from Google or other search engines, it is necessary to perform extensive ongoing SEO work. This usually includes link building, article submissions, blog commenting, and social bookmarking and this is something your SEO provider will do for you.